Company
HORTIFRUT IS A GLOBAL BUSINESS PLATFORM, WORLD LEADER IN BERRIES PRODUCTION AND TRADING.
NICOLÁS MOLLER O.
PRESIDENT
HORTIFRUT S.A.
In 1983, with the dream in mind of delivering berries all around the world, every day of the year, in the VIII region of Chile we founded our Company, Hortifrut.
Today, together with the effort and perseverance shared among all our partners in Chile and the world, we have become the largest blueberry producer and marketer at global level, and the second largest in the whole berry category.
Our biggest pride is not only having developed a successful, innovative and unique business model, but the most important is what we have done putting in place a culture centered in our people, the communities they live, and the environment.
All the efforts we have made to generate a positive impact in every place in the world where we operate have allowed us to achieve the B Corp certification.
We trust that our leadership in the fruit sector and our commitment to innovation will continue contributing to society and accelerating a global cultural change that redefines success in business and helps develop a more inclusive and sustainable economy.
Our purpose is to help building a better world, adding value to people’s lives through the production and trading of the best and healthiest berries.
GLOBAL ALLIANCES
The Hortifrut’s business model is based on strategic alliances, putting together the best partners in the southern hemisphere with the best partners in the northern hemisphere, through commercial platforms, own brands, integrating the business from genetics to the end customer. We supply the best clients in the main global markets.
United States
We have been partnered for over 25 years with three of the largest berry producers and marketers with production facilities in the East Coast, West Coast, and Center of the United States and British Columbia (Canada): Michigan Blueberry Growers, Naturipe Berry Growers, and Munger Brothers, thus forming the “Naturipe Farms” joint venture.
Through this partnership we supply the United States and Canada with the full range of regular and organic berries during the whole year, with an excellence logistics and commercial chain.
Commercialization is done together under the Naturipe brand, mainly through retail and foodservice channels, reaching the main supermarkets in North America.
Visit www.naturipefarms.com
Mexico
Hortifrut Mexico was born in 1994, as this country is a strategic location for berry production and exportation to the United States market.
Today, the company has raspberry and blueberry crops, mainly in the Michoacan and Jalisco states, besides exporting blackberries collected from third-party producers.
A few of the most important reasons to supply berries from Mexico are its privileged closeness to the US — the latter being the largest blackberry producer in the world — and the different production windows and competitiveness in the raspberry segment.
Blackberries, raspberries, and blueberries that are essentially commercialized by Hortifrut Mexico exporting company are sent to the commercial platforms around the world according to the different destination markets.
Email: mexico@hortifrut.com
Europe
In Europe, Hortifrut directly participates in the commercialization, production, fruit collection from third parties, and distribution. Along with Atlantic Blue, the largest blueberry producer in Spain, we created Euroberry Marketing (EBM), in charge of commercializing under the “Southern Sun” and “Berry Collection” brands for the European continent. It has the full berry range offer during the whole year, thanks to the own production in Spain and Morocco and the supply from different source markets where Hortifrut is present.
Besides, in order to keep on strengthening the leading position in berry trading in Europe, in December 2019 Hortifrut reached an agreement to acquire a non-controlling interest share in the BFruit Producers Organization, in Portugal, specialists in raspberries.
The entire volume produced by Hortifrut will be commercialized through Hortifrut’s commercial platform for Europe — increasing, this way, the already existent, vertically-integrated business volume. In addition, this will lead Hortifrut to a faster commercial scaling of the new raspberry, blackberry, and blueberry varieties from its own vertical development programs around the world, which together with the own brands unification, and fruit production and trading from both hemispheres, make us strategic allies to supply the main wholesale markets and supermarket chains in Europe.
Visit euroberry.com
Asia
Partnered with “San Clemente” since 2004, we created “SVA Fruit” in China, our distributor for the Asian continent, servicing the most important markets of the region, such as China, Japan, Taiwan, Hong Kong, Singapore, and Malaysia, under the Southern Sun and Naturipe brands. Having exportations from Chile, Argentina, Mexico, the United States, Canada, and Peru, we have a continuous supply program during 52 weeks a year with the different berry varieties.
Besides, since 2014, Hortifrut has a partnership with JoyWingMau (part of the LegendsHolding Corp. Group), one of the largest fresh fruit producer companies in China, focusing on blueberry production with more than 200 hectares in the north of the Country, import/export, logistics and distribution, and direct commercialization to international and national supermarket chains present in China, under the Naturipe and Joyvio brands, which puts us one step ahead in consumption development in the main markets of the continent.
Email: asia@hortifrut.com
Peru
Hortifrut Peru consolidates in 2018 after the acquisition and merging of the blueberry business from the Rocio Group, one of the largest agribusiness holdings in Peru and pioneer in developing the agribusiness in the desert, accounting for 1,800 hectares in total for blueberry production in Trujillo and Chao valley, in addition to cutting-edge facilities, packing equipment and units, which together with the 400 hectares Hortifrut owns with its partner, Atlantic Blue, in Olmos, allows to produce 2,200 hectares in total, in Peru. The resulting product is commercialized through the different Hortifrut’s commercial platforms and own brands around the world.
Email: peruhf@hortifrut.com
Chile
In the local market, Hortifrut has a branch company called Hortifrut Comercial S.A., which has been the leader in the berries category for Retail and Food Service segments for several seasons.
On the other hand, “Hortifrut Agricola” is the largest berry producer in the country, together with experienced partners in the agricultural industry.
In addition, in October 2019, Hortifrut and Alifrut, a Duncan Fox’s subsidiary company, reached an agreement to combine and develop their businesses globally, for exporting frozen products with added value in equal quantities. The partnership contemplates direct distribution to clients through the Hortifrut’s global commercial platforms and the industrial and commercial expertise of Alifrut as a multi-product frozen food processor.
Email: contacto@hortifrut.com
Colombia
In October 2019, as part of the strategy to boost the blueberry trading and get closer to the main destination markets, Hortifrut established a commercial alliance with Proplantas, a Colombian family business pioneer in strawberry and blueberry trading in that country.
The agreement contemplates creating a platform for blueberry export from Colombia, starting in March 2020, targeting the most important consumption markets in the northern hemisphere, with Hortifrut in charge of the commercialization. The joint venture is controlled by Hortifrut with 75% interest share, and the Afanador family, Proplantas owner, with 25% interest share.
Email: colombia@hortifrut.com
Brazil
Hortifrut is present in Brazil since 2008, where it commercializes its products through the BerryGood subsidiary company, with own strawberry, raspberry, and blackberry production in the Minas Gerais state, with commercial offices in Sao Paulo and operations in different states both in the north and south of Brazil, being concentrated in the main supermarkets in Sao Paulo, Rio de Janeiro, Brasilia, Campinas, and Curitiba.
From its foundation, this subsidiary company has been focused on developing and growing the berry industry in Brazil, strengthening the logistics, supply, and market opening areas.
Visit www.berrygood.com.br
History
With more than 36 years of existence, HORTIFRUT is the leading global business platform in the world for the production and commercialization of the tastiest and healthiest berries, and its history started in the early 80s:
1980
The founder member of the Company started importing berry genetic material to Chile.
1983
Hortifrut started its operations in Chile.
1984
Hortifrut becomes the first Chilean company to export off-season berries to the US.
1985
Hortifrut inaugurates a distribution and commercialization office in the US.
1987
First berry export to Asia from Chile.
1988
Hortifrut reached its first strategic alliance with Coastal Berries, a company from California.
1989
Hortifrut defines its business model: vertical integration and product supply during the 52 weeks of the year.
1990
Hortifrut invites the largest berry producers from the United States, and together they acquire the Naturipe® brand, and they form the Naturipe Farms company.
1995
Mexican and Guatemalan exporting and producing subsidiaries are created.
1999
Hortifrut Argentina is created.
2000
Together with the largest blueberry producer in Spain, Hortifrut Spain is created.
2001
Kick-off of the genetic development program for blueberries, raspberries, and blackberries.
2004
Hortifrut and Atlantic Blue create Euroberry Marketing, in charge of distribution and commercialization in Europe.
2007
The chairman of the company is awarded with the ICARE’s Businessman of the Year Award.
2008
Hortifrut becomes the largest organic Blueberry producer in the world.
Marketer of the Year award (PMA Produce Marketing Association USA).
Opens a distribution office in Brazil.
Implementing of SAP system.
2010
Begins the Ready to Eat (“RTE”) program.
2011
Hortifrut and its partner Munger Brothers receive the prestigious award for innovation for the RTE product in the PMA USA.
2012
Start supplying RTE Blueberries to food-service leaders. Successful entrance into the stock market, raising over 67 million dollars in capital. 2012 Agricultural Innovation Award for Víctor Moller Schiavetti, for having contributed in a relevant manner to transforming the national agro-forestry and food sector and the economic, productive and technological process in the country.
2013
Merger with VitalBerry Marketing SpA, the second largest Blueberries exporter in the Southern Hemisphere, leading Berries supplier to Europe and Asia in counter-season.
Hortifrut has been delivering Berries to the world for 30 years, every day of the year
2014
Entrance into the Peruvian market as producer and exporter of Berries through the Hortifrut-Tal SAC company.
Association with the Argentine company Expofresh for the production and commercializing of early fruit. Signing of Joint-venture in China for genetic – productive development.
Development of the 1st Hortifrut Technology and Innovation Trade Fair
2015
Constitution of a second company in Peru, HFE Berries Perú SAC, for the development of another productive focus in this country. Launching of the Agrinnovation and Blue Challenge Platform.
2016
Entrance into the North American market as a Berries producer through the Company Munger Hortifrut North America, LLC., in association with Munger Brothers. Development of the 2nd Hortifrut Technology and Innovation Trade Fair.
2017
Entrepreneur of the Year Award for Victor Moller Schiavetti, granted by EY and El Mercurio in Chile, which distinguished him within the EY World Entrepreneur of the Year competition in Monaco.
2018
Materialization of the Sale-Purchase and Merger of Rocio Group’s Blueberries Business in Peru, consolidating Hortifrut’s leadership position in the Berries global market. Hortifrut Chile S.A. (subsidiary of Hortifrut S.A.) was certified as a B Corporation, becoming the biggest Chilean company to obtain this important international recognition, linked to Sustainability.
2019
Successful inaugural placement of bonds in the local market for UF2,250,000, through the issuance of series A (Vigeo Eiris green and social certification) and B. Capital increase destined to financing organic growth in countries that supply the markets of North America, Europe and Asia, obtaining US$132 million, equal to 85% of the total authorized shares. Hortifrut establishes a trade Alliance with Proplantas, for the exporting of blueberries from Colombia.
Reliable, globally acknowledged brands
HORTIFRUT and its partners around the world commercialize their products through proprietary brands that are widely recognized in the market, capitalizing on the entire experience of global platforms with sales over US$ 1,300 million in 2017.
Biggest blueberry distributor in the world, and the second best within the entire Berry category. The brand is mainly commercialized in the United States, Canada, and Mexico, as well as in China and other Asian markets.
“Ready-to-eat” products for both retail and foodservice, which are mainly commercialized in the United States and Canada.
Production, import, sale, and distribution for both retail clients and foodservice in Brazil.
Distributor in Europe (including the United Kingdom and Ireland), mainly through the brands Southern Sun and Berry Collection.
Brand specialized in blueberries, distributed and commercialized by Euroberry across the main European markets.
Brand specialized in blueberries, distributed and commercialized by Euroberry in specific European markets. Also commercialized in China via SVA Fruits (Joint Venture between Hortifrut and San Clemente Fruits from Chile).
Main imported fruits distributor and marketer in China, with over 40 distribution centers throughout the country, comprising a population of one billion people. Commercializes our berries under the brand Joy Wing Mau and Naturipe.
English version pending.
Value-added frozen products based on fruits and vegetables, marketed in retail and foodservice throughout the world through Hortifrut’s commercial platforms.
Frozen Berries brand commercialized all over the world, and it is the leader brand of fresh Berries in Chile.
Additionally, fresh Cherries are also commercialized under this brand in China and Asia.
Diversified Client Base
More than 500 clients around the world.
20% – 25% global market share.
Strategic Partners:
- Annual Programs (per week).
- Permanent supply (All Berries, every day, to the whole world).
